2025 MAMA Rally: OEM Members

Start
20 May 2025
6:30 PM
End
22 May 2025
2:00 PM
Location
Road America (Elkhart Lake, WI)
Registered
42 registrants

Registration

Manufacturer Registration

The Midwest Automotive Media Association (MAMA) invites you to participate in the 2025 MAMA Spring Rally fromMay 20-22 in Elkhart Lake, Wisconsin. This premier event offers automakers an unparalleled opportunity to showcase their latest vehicles to top-tier automotive journalists in dynamic, real-world driving scenarios at the legendary Road America. See the full agenda below.

Why Participate?

Unmatched Media Exposure – Connect with influential automotive journalists who will experience your vehicles firsthand and generate extensive coverage.
Diverse Driving Experiences – Vehicles will be tested on track laps, off-road courses, scenic street drives, and autocross, highlighting their full capabilities.
Exclusive Content Opportunities – A dedicated content creation session ensures high-quality photography, video, and media engagement.
MAMA’s Favorites Awards – Eligible vehicles have a chance to be recognized in seven key categories, with winners announced at the 2026 Chicago Auto Show.

Vehicle Entry & Pricing

$2,500 for up to six vehicles (additional vehicles: $425 each, max cost $5,000).
Vehicles will be categorized for track, off-road, and street drives.
Automakers are encouraged to bring multiple trims (e.g., an off-road variant and a luxury trim for comparison).
High-horsepower vehicles (500+ HP) require special arrangements, including professional instructors if needed.

Sponsorship Opportunities

MAMA offers a range of sponsorship opportunities to increase brand visibility, from branded meals and events to experiential activations like Karting, Autocross, and the 4 Miles of Fitness program.

Available Sponsorships:

✔️ Cocktail Reception
✔️ Siebken’s After Glow
✔️ Karting & Autocross Events
✔️ EV Charging & Fuel

Contact Jim or Zach to confirm vehicles and to discuss sponsorships.

Jim OBrill 847.778.6997 | president@mamaonline.org or jobrill@drivechicago.com
Zack Pradel 630.995.1754 |VP@mamaonline.org

Lodging & Registration

Accommodations: Automakers must book their own rooms at The Osthoff Resort (MAMA room block available until May 1). Call 920-876-3366 and mention "MAMA special rate."
Registration Deadline: April 28, 2025
This is your chance to put your vehicles in front of the most engaged automotive media in the Midwest. If you have questions or need assistance selecting vehicles, please reach out.