OAKBROOK TERRACE, Illinois – Haartz Corporation, the world’s leading supplier of highly-engineered and uniquely designed convertible toppings, presented to MAMA members during the monthly meeting. The supplier shared details of its new Jacquard Weaving Technology, which allows for designed patterns to be included in the topping material of convertibles. Most recently, Jacquard was applied on the 2016 MINI convertible which offers an optional Union Jack featured on the top; the Citroën DS3 which has the logo woven into the topping material; and the 60th anniversary Chevrolet Corvette, which included a blue racing stripe.
Haartz also highlighted its full range of capabilities and offerings in various segments including Luxury Cabrios (such as Mercedes C-Class); Ultra-luxury Cabrios (such as the Rolls-Royce Dawn they had on hand for media test drives); SUVs (including the Range Rover Evoque); Semi-Cabrios (Fiat 500C, for example); and Targas (such as the Honda S600 – not available in the U.S.).
The company discussed its collaboration with the manufacturers on creating tops that customers desire, and also referenced its growing business in the aftermarket space. Haartz educated members on the market, mentioning they have the lion’s share, but noting the biggest competition for the company is actually other “open air” concepts such as moon roofs.
Additional capabilities range from basic formulation of fibers, yarns, fabrics and elastomers to customized design and testing services to suit customer specific needs for material appearance, physical durability, and acoustical performance. For more information on Haartz or its capabilities and products, MAMA members can visit www.haartz.com.
2016 Rolls-Royce Dawn featuring Haartz convertible topping