Hyundai hosted MAMA’s July meeting with a special program to introduce the 2020 Palisade, the brand’s new flagship SUV, to media members. The morning kicked off at Hyundai’s regional headquarters in Oakbrook Terrace, Illinois, with a breakfast and presentation led by Mike O’Brien, vice president, product, corporate and digital planning, and Trevor Lai, manager, product planning for Hyundai. Following the presentation, 25 media members were able to test drive the Palisade via a road trip to Starved Rock State Park, a scenic wilderness area located in LaSalle County, about an hour and a half drive from Hyundai’s offices. Prior to the drive, O’Brien and Lai highlighted the features they’re confident will set the Palisade apart from its competitors in the already crowded 3-row midsize SUV segment.
The Palisade name references a line of high cliffs, and also signifies the strength of a fortress—and the Palisade’s bold exterior and strong profile are in keeping with its moniker. The standard second-row bench seat provides eight-passenger seating, but second-row captain’s chairs are also available for seven-passenger capacity and easier access to the third row. The color palate choices are subtle and reserved, which underscores the Palisade’s upscale positioning. The long wheelbase offers good ride quality, and 20-inch wheels give the midsize SUV a planted stance.
The Palisade’s interior has a high-end look; the top-line Limited model includes luxury features such as quilted Nappa leather seats, ambient lighting, Harmon Kardon premium audio system, and a surround-view monitor. Cargo space abounds; there’s 18 cubic feet of space behind the third-row seats, growing to 86.4 cu. ft. with the second- and third-row seats folded. The Palisade also offers loads of convenience features, including one-touch third-row access (where the second-row seat folds and slides with a press of a button when entering or exiting the vehicle) and available power-folding third-row seats.
In terms of tech, the Palisade features an all-new digital instrument cluster, a 10.25-inch widescreen navigation system, available “driver talk” in-car intercom (to broadcast the driver’s voice through the rear speakers) and a “quiet mode” feature (which mutes the speakers in the back so parents can listen to music/podcasts while kids sleep, for example).
Hyundai’s SmartSense safety technology also comes standard on every Palisade, including adaptive cruise control with stop-and-go functionality, forward collision-avoidance assist with pedestrian detection, blind-spot collision-avoidance assist, lane keeping assist, high beam assist, driver attention warning, safe exit assist, highway drive assist, rear cross-traffic collision-avoidance assist, ultrasonic rear occupant alert and lane following assist.
The Palisade comes in three trim levels, with the SE starting at $31,550, the SEL at $33,500, and the Limited at $44,700.
Please save the date for MAMA’s August meeting with the Steel Market Development Institute (SMDI): Wednesday, August 14. SMDI will give attendees a first-hand glimpse of what a ride in an autonomous vehicle may look and feel like through a virtual reality experience. Members may register here.