Alfa Romeo hosted the MAMA March meeting at a new-to-MAMA venue, Iron Gate Motor Condos – the Chicago area’s first exclusive residence for classic, collector and exotic vehicles. This unique motor-condo facility spans a 45-acre campus and brings together passionate car collectors to gather in a community and celebrate their hobby.
Ben Lyon, Head of Alfa Romeo, Operations and Customer Experience, led the presentation to spotlight the new 2020 Giulia sedan and Stelvio SUV, both of which are just hitting dealership showrooms this quarter. Lyon discussed the highlights of both freshened vehicles “keeping what’s great and improving on the rest.” The updates include new standard content, an enhanced premium interior, advanced safety features and a new 8.8-inch touchscreen display.
Also new for 2020 is a host of standard and available connectivity features, including Wi-Fi Hotspot, Mobile App with Remote Operations, SOS Call (Private) and Roadside Assistance, Vehicle Finder, Stolen Vehicle Locator and Assistance, as well as select Firmware Over the Air updates.
At the forefront of the Giulia’s refined cabin is the new center console, which provides an updated design featuring a machined-knurled aluminum-look rotary dial, upgraded knob materials and increased storage capacity. Rounding out the enhanced Giulia interior environment are larger cup holders and a new phone storage area with available wireless charging.
The 2020 Giulia and Stelvio mark the debut of a full set of available advanced driver-assistance systems, including Level 2 semi-autonomous capabilities that enable the vehicle to control acceleration, braking and steering in certain driving conditions – providing the driver with the perfect balance between driving pleasure and autonomous control. These include:
- Highway Assist System
- Traffic Jam Assist System
- Traffic Sign Recognition
- Lane Keep Assist
- Active Blind Spot Assist
- Driver Attention Alert
- Standard Full Speed Forward Collision Warning Plus
Verde Visconte Metallic (green), Lunare White Metallic and Anodized Blue are newly available metallic-paint colors for 2020. Lyon noted that the most popular color choices for Alfa Romeo models are something bold – especially blue and red hues.
Also announced was the introduction of the new Giulia GTA, a limited-run model that is technically and conceptually inspired by the Giulia GTA of 1965: the “Gran Turismo Alleggerita” developed by Autodelta and based on the Giulia Sprint GT that racked up sporting successes worldwide. Based on the Giulia Quadrifoglio, the Giulia GTA is fitted with special lightweight components and a more powerful version of the Alfa Romeo 2.9 V-6 Bi-Turbo engine that puts out 540 horsepower instead of the Quadrifoglio’s 505 hp. Only 500 GTAs will be produced, and there’s no word on yet on the car being sold in the United States.