As we move toward the new year, it doesn’t appear as though we’ll have much clarity on the state of COVID-19 nor any potential vaccines or other remedies to help stem the tide of the disease. This means it’s very tough to plan for live, in-person events for 2021.

Nevertheless, the MAMA Spring Rally is on the calendar for May 25 and 26. We will begin discussions shortly after the first of the year. Where those discussions will lead, it’s hard to tell. It’s fairly certain if we host the rally at Road America in May, it will be different from previous years, with social-distancing and other safety measures in place. Just know that we will be monitoring the situation with Road America, The Osthoff, and our manufacturer partners. The most important factor in any decision will be the health and safety of everyone involved.

We will continue to host virtual product presentations with manufacturers and, when possible, host hybrid online/in person events like our recent Ford F-150 program. We have been getting great feedback from both journalists and manufacturers about the MAMA eMeets and appreciate everyone’s willingness to pivot to the new medium.

We had hoped to have more clarity on the ability to host events by now, but obviously that isn’t the case. Given the reality of limited in-person gatherings and travel restrictions imposed by some manufacturers and media outlets, we will continue to look for innovative ways to provide value to all and look forward to a time when we can all be together again. 

Be sure to check our website frequently for updated information, as well as our social media channels: Facebook, Twitter and Instagram.